Nowadays, it is difficult to find a company, no matter the size, that is not data-driven. Every business collects and analyses data to gain their competitive advantage. However, the process of gathering and then interpreting information manually is rather time-consuming and error-prone, which is why it is wiser to use a tool to perform the process automatically. The best and the most popular solution is, without a doubt, business intelligence. If you wonder why, continue reading.