The most critical asset to your company are your customers. If you are not paying enough attention to the customer experience you provide, you might be scaring them off, noticing a drop in sales and thus losing your business. One of the greatest ways to prevent such a failure is to invest in user experience design and offer your both already existing and potential customers a mobile application. According to Oracle, over 50% of young people claim they would neither buy a product from a company which offers a poor mobile app experience, nor would they recommend such a company to their friends. Taking into consideration the fact that mobiles are nowadays more popular than PCs, how exactly can your company benefit from investing in a mobile application for your business?
- Provide personalised experience
Improve the user experience by providing your customers with personalised content which they can access right from the main screen of the app. You can offer products similar to the ones your users have already bought or information on topics they have already searched for. Adjusting the content to their age, region and behaviours can be equally beneficial as it allows you to easily increase the customer engagement and thus drive sales.
- Build your brand with unique features
Mobile apps allow you to build a stronger relationship with your customers and promote your business by creating unique offers for mobile users, such as special sales offers available from the app only or simply a loyalty programme where users gain points, which they can then exchange, by buying your products.
If your business requires making appointments or reservations, build a mobile app which enables users to do not only that but also to receive notification reminders and synchronise events with their calendar to simplify the process of confirming or canceling a meeting.
- Become closer to your customers
Mobile applications are a great way to gain new customers and drive sales as they enable shopping from anywhere at any time. Instead of going to the physical store at a given time or phoning your business to make an order, your customers can easily order products or services via their phone. For example, when Domino’s Pizza launched their mobile app where customers can order a delivery, their overall profits were boosted by over 40%. By enabling your clients to use your services entirely through the mobile app, you make engaging with your company easier and more efficient.
- Speed up customer experience
People live fast and often require the same speed from everything they use. Mobile applications are not only generally faster than their PC versions, they, more importantly, can streamline many processes by using mobile features. For example, many companies, including banks, enable their customers to log into the system by scanning their fingerprints instead of entering a password. You can also provide your clients with an offline access to the most important parts of your mobile app, for example, various documents or personal details which users may access from anywhere at any time without the Internet connection, which is the great difference between mobile apps and business websites.
- Increase visibility
The greatest benefit coming from offering your customers a mobile app is the possibility to increase your brand visibility. Simply having an app installed on a mobile serves as a great reminder when your customers repeatedly see your logo whilst scrolling through their apps. Additionally, you can easily set up push notifications to remind users about your offer even if they do not open the app frequently. This way, you encourage customers to become more engaged with your company.
HeadChannel Ltd. has designed and built multiple mobile applications including mobile games, like Property Magnate, a real estate mobile game which makes users more aware of the property industry in the UK whilst playing and having fun, as well as an application for a staff management company which corresponds with their web-based platform and enables temporary employees to access the site of the company from anywhere at any time in order to search for new job opportunities. If you are wondering how a mobile application can benefit your business, contact us. We will provide the answer.
TO SUM UP
Regardless of the industry, mobile apps are an excellent opportunity to build a closer relationship with your customers and thus drive sales. By creating unique sales offers for mobile app users and building push notifications and reminders, you make engaging with your company easier and thus effortlessly build your brand. Mobile apps enable you to become recognizable even for people who do not know your company as they can easily find you while searching for another application in their app stores. The investment in a mobile app for your business will quickly return and allow you to gain profit.