Did you know that a 1-second delay in page response time can result in a dramatic loss in conversions and thus in a potential sales drop? According to surveys conducted by Akamai and Gomez.com, you might be losing customers just because your website is too slow to load. This is only one of many reasons why you might need a powerful solution which will enable you to provide a top performing and adequately secured website. In other words, why you might need a Content Management System.


What is a CMS

Before discussing the system itself, let’s focus on what updating a website without it looks like. Unless you are a web developer, you need to provide such a specialist with content you wish to publish, so that they can introduce all the new information directly to the code. Not only is it highly time-consuming to engage more than one person to publish multiple updates per day, it is also quite dangerous. A single error in the code can cause your website to go down and you to lose potential customers.

With a Content Management System, there is no need to worry. Its greatest advantage is that it separates content from the code, which means you can publish as many updates as you wish yourself. The solution allows you to manage your website – including the layout, on-page SEO and integration – without the necessity of engaging a webmaster and making any direct changes into the code. By providing you with reusable templates, a CMS enables you and your team to easily and regularly publish valuable content in order to connect with your customers and thus drive sales.


How to tell you need a CMS

The answer will be easy for companies running their own blog or an e-commerce site. Without a user-friendly solution, employees responsible for publishing content might be slowing down the workflow of your company when they are forced to engage web developers to change the code and manually re-enter data from various sources on a daily basis.

Another sign indicating you need a content management software solution is when your website is simply too slow, and please note that nowadays slow means more than 3 seconds for a website to load. Luckily, a powerful software can easily speed up the process by keeping all the file sizes to a minimum.


Key features of a CMS

Regardless of the industry, a great number of businesses find CMS software solutions inevitable. The systems often differ in size and offer various features, depending on the main aim of your company. Whether you want to run a daily blog or maybe create a portfolio and keep it online, you might need to acquire different functionalities. However, there are basic features every user will need and these are:


  1. WYSIWYG Editor – which makes formatting as easy as possible. It literally means What You See Is What You Get and allows non-technical employees to publish page updates without knowing HTML, CSS or JavaScript. With page preview, you can see what your update looks like before publishing, and an auto-save feature prevents you from losing all your work.


  1. Content personalization – which allows you to better engage with your visitors by customizing the welcome page for registered users and the contact us message depending on specific product pages visited. The feature enables you to provide better customer experience.


  1. Template management – with which you can develop a firm and continuous look of your website and focus on content at the same time. You can easily create multiple templates for different sections on the site by dragging and dropping elements you need and then introduce content to a chosen template.


  1. Content analytics – which supports improving the performance of your website by easily monitoring the effectiveness of each page without the necessity of integrating your site with external analytics solutions. It allows you to make data-driven decisions and better address the needs of your visitors.


  1. Web development – which enables you to introduce potential changes in the code. Even though a CMS is dedicated to non-technical users, it is sometimes necessary to engage a developer to build new modules. With this feature, they can complete the task in a much shorter period of time.


Benefits of a CMS

A CMS is an easy-to-use and intuitive tool enabling you to quickly and effortlessly update your website and publish blog posts, which allows you to save hours of work. However, implementing such a solution may turn out to be a great investment for your organisation in the long term. By implementing the system, you can:


  • Improve search engine rankings – you can easily optimize your website by introducing keywords and managing URLs, which allows you to attract more visitors and provide them with what they are looking for.


  • Gain control of your website – since multiple users can access the system, a CMS enables you to manage their roles and level permissions. You do not need any coding background to develop a strong team of content authors and control what happens on your website at the same time.


  • Secure your website – with cyberattacks on the rise, it is easier to prevent loss or theft of information when you are supported by a powerful and experienced supplier who ensures multiple levels of security and regular updates.


  • Boost productivity – you no longer need to struggle with introducing updates directly to the code or asking a web developer to do so. You can publish an update with a single click, which allows you to focus on its quality.


  • Drive sales – gathering and analysing page views, conversions, bounce rate and engagement allows you to discover what your visitors are looking for and meet these needs. That way, you can easily convert website visitors into customers.



A Content Management System is a fantastic solution for companies who wish to gain control over their website. Not only does it make publishing updates quick and easy, it also enables you to make data-driven decisions in order to improve your offer.

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