Mobile Website Design
Any company which anticipates driving any sales through mobile devices needs either a mobile optimised version of its website or a mobile application. There are pros and cons of both approaches, however mobile websites are, overall, a more cost effective option as it is quicker to quicker to implement compared to building an app with a unique look and feel. Mobile websites are also most standardised and easiest to distribute across multiple platforms.
What we do to create a mobile website:
We create one application to reach a wide mobile audience. We design for the mobile environment taking into account a natural set of constraints, the small screens, slow connections and context of use of mobile devices.
The aim is to achieve a similar look and feel to a native mobile application whilst ensuring that the mobile website is fully operational on all mobile platforms.
The application uses the same database and back end as your website application. We consider how your service can deliver quick yet meaningful information as people go through their day. We design and build our applications to be used many times throughout the day encourage repeat usage, no matter what the platform is. Here are some reasons to opt for the mobile web as a first step...
Greater reach
An app restricts your mobile customer base to users of compatible handsets. By offering a mobile website, you can appeal to the broadest possible audience without having to design multiple apps.
Mobile Website Design
Functionality
One argument for apps over the mobile web has been the extra functionality that apps can provide, features like barcode scanning, detecting users' locations for store locators, and augmented reality.
However, some of these things can be achieved on the mobile web now. For example, a mobile browser can detect your location (if you allow it) using HTML5 and javascript.
Findability
An app requires users to actively search for it and download it to their phones, but users can come across your mobile optimised site through mobile search. This means you can appeal to users searching for particular products on their mobiles, and catch more impulse buyers.
Links
One thing that users miss when using apps is the hyperlink. On the mobile web you can always email a link and any browser can open it, but you can't link to and from an app.
Having a mobile site allows you to benefit from links, and makes it easier for mobile users to share URLs of product pages.
No approval process required
If you opt for the app route, you'll need to wait for approval before release and before you can make subsequent adjustments. Having a mobile website means you are unrestrained in your mobile website design and can push out updates and changes whenever you want.
Click here to see examples of mobile applications developed by HeadChannel.
Mobile website design
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