Just How Much Should An Online Business Pay A Year
Your potential customers are searching for your products and services every day. Nearly 70% of all search engine visitors prefer to click on natural search engine rankings rather than sponsored listings such as AdWords. It is not surprising, that more and more firms invest their money in search engine optimisation services to help them generate more income.
Successful search engine optimisation is about moving your website up the ranks of the major search engines. This is achieved with relevant content on the website, matching keywords and plenty of good quality inbound links. There is no shortcut - search engine optimisation is a very time-consuming task requiring specialised skills and constant research to stay on top of the changing landscape. You may be offered a seemingly attractive price for such a service, (e.g. GBP 99 to automatically submit your website to 3000 search engines), but this would never move your site to the top of search engine results. Quality search engine optimisation requires specific knowledge, takes months to produce results and usually costs between GBP 2,000 and GBP 5,000.
If you opt for quality SEO, here's what your money should get you:
Web design consultation
The first step in the process of search engine optimisation involves the identification of major errors in a website. These may include broken links, non-optimised titles, missing tags, non-optimised link structure and many other factors.
Keyword phrase identification
Keyword identification is a very important part of search engine optimisation and includes researching keywords using various resources in order to find related and popular phrases And here's a surprise: coming up with a list of 100 keywords that apply in general is far easier than developing a short list of the most relevant, hardest-working ones.
At this stage your site is optimised with regards to tags, link structures, images, body text, and other visible and invisible parts. Code also must be optimised to improve usability. This stage will impact all of the key elements that drive traffic to and through a site.
This does not mean submitting to Google and the Open Directory Project, then going for lunch. SEO professional know which engines and directories are the movers and shakers, which minor ones are becoming forces to be reckoned with, and where your site stands in the rankings of each. This is a full-time job in itself.
Link partnership building
It's not easy to find quality sites related to but not competing with yours who are willing to give up valuable link. It takes hard research, advanced negotiating skills, and lots of time to develop a base of reputable, relevant link partners that will make the search robots take notice.
Who visits your site and why? Which online campaigns are more successful? What are the major sources of traffic? Since conversions are the bottom line for most e-businesses, a good search engine optimization company will include full ROI tracking so you can see precisely what your money is producing for you.
If you sacrifice just one of these strategies, you could be jeopardising the effectiveness of all the others. And many search optimisation services sacrifice more than just one. So now you know the difference between professional, affordable search engine optimisation and the GBP 100 to submit your site to 3000 search engines type of promotion. The price is vastly different. So is the product.
If you need any help in preparing fully accessible website or you need advice on how to write for the Internet - do not hesitate to contact us!