26 July 2011
We would like to recommend you this brand new tool, a competitor to Facebook ‘LIKE’ button.
Google +1 helps people discover relevant content—a website, a Google search result, or an ad—from the people they already know and trust. Adding the +1 button to your pages lets users recommend your content, knowing that their friends and contacts will see their recommendation when it’s most relevant—in the context of Google search results.
Google will show +1 buttons next to all search results and ads, while encouraging other sites to include the buttons. All +1's are public and they're tied to Google Profiles. The goal is to use this data to personalise search results and ads by recommending sites +1'd by your friends. Google Social Search already does this, but there's no support for Facebook likes, so Google had to come up with a substitute.
"+1 is the digital shorthand for 'this is pretty cool.' To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1's will then start appearing in Google's search results," explains Google.